This graphic from Paul Le Comte is representative of how the main media news sites often spin poll results to their audiences.
In Paul’s graphic you will see the following:
A sub – Heading: “Last voter survey before election day shows jump in National’s rating.”
& a paragraph: “Today’s poll has National on 48.2 per cent, down a little from last week when the seven-day polling is totaled.
It would be able to form a Government with its current support partners, Act, United Future and the Maori Party, assuming they are returned to Parliament.”
With the following poll results: National -0.4, Labour +1.3.
In July I’d noticed a similar thing when a drop in National’s rating and a rise in Labour’s was framed as “consolidating National’s grip on the electorate.”
The article’s headline: Labour’s poll woe deepens
I hope after tomorrow’s General Election we turn our gaze on the mainstream media and ask them what the f?