Newly launched entertainment and celebrity site SCOUT provided it’s audience with a much lauded first day exclusive on Monday which turned out to be little more than footage of NewstalkZB radio host and TVNZ’s Seven Sharp presenter Mike Hosking vacuuming his Ferrari. Yes, you read it right. New Zealand’s highest paid broadcaster vacuuming his car is a not just celebrity news to SCOUT, the knowledge is so titillating it needs to be delivered to us an exclusive. If this exclusive wasn’t such vacuous tripe you’d be forgiven for thinking Rachel Glucina and her SCOUT co-owners Mediaworks had taken out shares in a vacuuming cleaning company and were about to launch nightly SCOUT TV infomercials for their very own oh so sucky-motor.
However its not the mindblowing numbness of SCOUT’s very first exclusive that is the point of this post, rather it’s the sexism that accompanied it. Glucina as author of this dust bunny drivel, needs to lift her game if she hopes SCOUT to have any longevity. For the record, saying Hosking is not above ’embracing his inner cleaning lady’ is sexist and unnecessary. Men actually do clean and for the most part the majority of them don’t need to lower themselves from the lofty status of male to the lowly status of female to pick up a hoover.
If this is the level of narrative and content SCOUT hopes to provide, then I can’t wait for it’s close-up of Key the Elder trimming his nose hairs and Glucina’s exclusive interviews with each of his nose hairs for their unique take on the inner workings of Prime Minister John.